Press release

7/26/2016

RUNEFEST 2016 JOURNEYS TO THE EASTERN ISLES ON SEPT. 17

RuneScape heads east with a new archipelago continent and a new venue for its annual community convention

Cambridge, UK – July 26, 2016 – RuneScape is setting sail for a brand new continent this October – The Eastern Isles – and RuneFest 2016, the iconic game’s fan convention, is set to celebrate the upcoming Polynesian-inspired destination! Taking place on Saturday, Sept. 17 at London’s Battersea Evolution, RuneFest 2016 will take attendees on an epic journey across the seas to the new oceanic land of islands. Demand for tickets, which went on sale two weeks ago, has meant the community event is close to selling out in record time.            

An initial segment of the continent, The Arc, opens today and contains the islands of Whale's Maw, Waiko and Aminishi islands anchoring many other smaller islets. On these islands, the indigenous people have never heard of the player’s adventures, so gamers will have to start afresh, building back up their wealth and notoriety – even long-term players will be on a level playing field.       

In addition to sharing further information about The Eastern Isles, RuneFest 2016 will see a slew of main stage announcements, covering the latest news and future plans for RuneScape, Old School RuneScape, Chronicle: RuneScape Legends and more. Celebrating the arrival of the Eastern Isles, RuneFest attendees can expect to participate in themed activities, including a cosplay parade, challenges, Q&A sessions with key developers, meet and greets, a huge after-party, and a raft of other distractions and diversions.       

“We can’t wait to meet up with our fellow ‘Scapers at RuneFest 2016 as they join us for an intrepid celebration as RuneScape pushes new horizons. We’ll be showcasing the new frontiers of the Eastern Isles and announce some of the new content heading to RuneScape in the year ahead,” said David Osborne, lead designer, RuneScape. “We’ll also be unveiling our plans for other games in the family, including Old School RuneScape and its ever growing popularity in the eSports sector, mobile versions of Chronicle: RuneScape Legends and the upcoming 0.5-player game, RuneScape: Idle Adventures.”              

Lucky RuneScapers – and those looking to secure their journey to the Eastern Lands – can find further information about RuneFest 2016 by visiting www.runescape.com/runefest.                                       

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Notes to Editor

A limited number of press passes are available for RuneFest 2016. If you would like to attend, please contact Jon Wilcox (jon.wilcox@jagex.com) or Rich Eddy (rich.eddy@jagex.com).           

About Jagex

Established in 2001, Jagex Games Studio today stands as the UK’s largest independent game developer and publisher and is the home of the flagship online adventure game, RuneScape. Celebrating its 15th Year anniversary in 2016, RuneScape has welcomed over 245 million players to its world and more than two million of them play every month, while millions more watch avidly through social channels. In addition to RuneScape, Jagex is developing new RuneScape-branded games as it enters additional genres, including Chronicle: RuneScape Legends, an adventure strategy card game, and RuneScape: Idle Adventures created in partnership with Hyper Hippo, the developers of cult hit Adventure Capitalist. Jagex employs over 320 people at its Cambridge headquarters. Career information can be found at www.jagex.com.    

About RuneScape

Step into a medieval fantasy world that’s packed with epic adventures, fascinating characters and a passionate community that helps to mold the game itself. Unashamedly British in humor, RuneScape embraces an unconventional world where you’re free to play and explore the way you want to. An MMO unlike any other – become the hero you were born to be at www.runescape.com.    

Press Contact:
Francois Chang
B
/HI for Jagex
Francois_Chang@bhimpact.com
Tel: (310) 694-3263

Established in 2001, Jagex Games Studio today stands as the UK's largest independent game developer and publisher and is the home of the flagship online adventure game, RuneScape. Celebrating its 15th Year anniversary in 2016, RuneScape has welcomed over 245 million players to its world and more than two million of them play every month, while millions more watch avidly through social channels. In addition to RuneScape, Jagex is developing new RuneScape-branded games as it enters additional genres, including Chronicle: RuneScape Legends, an adventure strategy card game, and RuneScape: Idle Adventures created in partnership with Hyper Hippo, the developers of cult hit Adventure Capitalist. Jagex employs over 320 people at its Cambridge headquarters. Career information can be found at www.jagex.com.  

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